Diet Coke Just Doesn't Understand

I love this snip from a recent WSJ article on the Mentos/Diet Coke meme:

Coca-Cola Co. is much more blasé. "It's an entertaining phenomenon," said Coke spokeswoman Susan McDermott. "We would hope people want to drink [Diet Coke] more than try experiments with it." Coke could use some extra buzz right now. Sales volume of Diet Coke in the U.S. was essentially flat last year, as consumers switch from diet sodas to bottled water and other noncarbonated drinks. But Ms. McDermott says that the "craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke.

Geez Mom, can't we have some fun?  On the other side...

For Mentos, however, the video buzz offers an opportunity too good to pass up. The candy maker is considering hiring the Eepybird.com duo to do demonstrations of their fountain trick -- perhaps even as the opening act for a music-concert tour, says Mr. Healy.

Nice job Mentos.