It's 3am - Do You Know Your Conversion Rate?

You should.  Brendan Kitts, Senior Scientist at iProspect, just published an article on the effect time has on pay-per-click marketing campaigns using iPropospect data collected during the holiday season.  Here are some interesting factiods:

- 50% of all online purchases were made by 12/11.  Obviously this means there were a ton of last minute shoppers making up the other 50%.

- 12/14 was the busiest day for online shopping.

- 8pm to 10pm produced the highest conversion rates.  4am to 6am produced the lowest.

[via iProspect's Search Marketing Advisor]