You should. Brendan Kitts, Senior Scientist at iProspect, just published an article on the effect time has on pay-per-click marketing campaigns using iPropospect data collected during the holiday season. Here are some interesting factiods:
- 50% of all online purchases were made by 12/11. Obviously this means there were a ton of last minute shoppers making up the other 50%.
- 12/14 was the busiest day for online shopping.
- 8pm to 10pm produced the highest conversion rates. 4am to 6am produced the lowest.
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