The latest issue of Business 2.0 had a nice blurb about Sub Pop and their current marketing strategy:
"Seattle-based indie record label Sub Pop hadn't made much noise since the days of Nirvana's Bleach -- until it started doling out songs for free. Despite almost no radio play, Give Up, the debut record from a band called the Postal Service, spent more than a month atop Billboard's top electronic albums chart and has sold more than 300,000 copies. Sub Pop A&R director Tony Kiewel credits the success directly to the label's decision to make the hit singles "Such Great Heights" and "The District Sleeps Alone Tonight" available for free on its website, subpop.com. To date the songs have been downloaded more than 1.5 million times."
Great concept and the band isn't too bad either.
Update - This rag is available online, for free, in a digital format. No you won't go to jail (not for this anyway), it's a new service from Texterity and it's tres cool. Here is an excerpt from their site:
Texterity converts your printed material into exciting easy-to-read Web sites that maintain the exact look-and-feel of your documents. Magazines, catalogs, annual reports, brochures and entire books appear just as they do in a reader’s hands. Plus, you get the speedy navigation, linking and searching that readers expect on the web.
For more information visit Texterity.
[via Media Guerilla]
Comments